Not just Luxury Cars: Aston Martin Diversification Strategy
The automotive industry has been slowing down in the past two years. Apart from a few exceptions, most car manufacturers struggled to reach the sales number of the previous years as emerging markets saturated. The luxury segment represents one of these...
Can DBX save Aston Martin Lagonda?
The long-awaited, leaked and reported SUV by Aston Martin finally dropped on November 20th, 2019. Can the DBX help Aston solve its difficult financial situation and get up again? Everybody in the industry seems to agree on the fact that the SUV is the...